The Wheelhouse

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Great Ideas: Born Here

Intro to Objective Marketing

[fa icon="calendar'] May 9, 2016 / by Jon Winkel posted in Marketing, Strategy, Marketing Strategy

Sometime in March of 2015 I was sitting at my desk in an absolutely manic state. Our sales and marketing team (which I was a big part of) had invested a good amount of time and energy in an outbound marketing effort that produced underwhelming results. We were in the midst of moving from an events and cold-calling strategy to an automated digital marketing machine and we were

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