About the Project

Thought leadership meets lead generation. Chief Packaging Officer gave the client a way to reignite sales of workflow automation software into vital markets (brands, private label retailers and pharma – and those who create and manufacture packaging for them). By calling for the creation of a new CxO position, backed up by research and a white paper, the client was able to reinsert itself in the debate over the future of packaging and create leads with top tier prospects at the same time. The firm went from zero traction in the market to a rapidly growing pipeline.

Category

Inbound Marketing . Marketing Strategy