The Wheelhouse


Great Ideas: Born Here

The New "Decision Maker." Everybody, and nobody.

[fa icon="calendar'] October 13, 2016 / by Jon Winkel posted in Sales, sales strategy, sales automation


There is no such thing as a decision maker, and any sales strategy built on reaching or closing that mystical figure is doomed to fail.  That might seem a little strong coming out of the gate but stick with me on this.

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