---
title: Blog « Square Wheel Group Stamford CT « A Marketing, Sales Enablement and Events Agency | Sales
description: Sales |
---

[![SquareWheel Logo](https://content.squarewheelgroup.com/hs-fs/hubfs/SquareWheel%20Logo%20Red.jpg?width=315&height=216&name=SquareWheel%20Logo%20Red.jpg "SquareWheel Logo")](http://squarewheelgroup.com/)

- [About](http://squarewheelgroup.com/about/)
- [Blog](https://content.squarewheelgroup.com/blog)
- [Resources](https://content.squarewheelgroup.com/resources)
- [Contact](http://squarewheelgroup.com/contact/)
- [Get in Touch](https://content.squarewheelgroup.com/not-a-modal)

# The Wheelhouse

![moneymaker.png](https://content.squarewheelgroup.com/hs-fs/hubfs/moneymaker.png?width=1500&name=moneymaker.png "moneymaker.png")

# Great Ideas: Born Here

[![](https://content.squarewheelgroup.com/hubfs/decision%20maker%20thumbnail.png)](https://content.squarewheelgroup.com/blog/the-new-decision-maker.-everybody-and-nobody)

## [The New "Decision Maker." Everybody, and nobody.](https://content.squarewheelgroup.com/blog/the-new-decision-maker.-everybody-and-nobody)

 \[fa icon="calendar'\] October 13, 2016 / by [Jon Winkel](https://content.squarewheelgroup.com/blog/author/jon-winkel) posted in [Sales](https://content.squarewheelgroup.com/blog/topic/sales), [sales strategy](https://content.squarewheelgroup.com/blog/topic/sales-strategy), [sales automation](https://content.squarewheelgroup.com/blog/topic/sales-automation)

 

There is no such thing as a decision maker, and any sales strategy built on reaching or closing that mystical figure is doomed to fail.  That might seem a little strong coming out of the gate but stick with me on this.

[Read More \[fa icon="long-arrow-right"\]](https://content.squarewheelgroup.com/blog/the-new-decision-maker.-everybody-and-nobody)

[See More](https://content.squarewheelgroup.com/blog/all)

### Subscribe to our blog

### Posts by Topic

- [Marketing (3)](https://content.squarewheelgroup.com/blog/topic/marketing)
- [Marketing Strategy (3)](https://content.squarewheelgroup.com/blog/topic/marketing-strategy)
- [Agency (1)](https://content.squarewheelgroup.com/blog/topic/agency)
- [Inbound Marketing (1)](https://content.squarewheelgroup.com/blog/topic/inbound-marketing)
- [Sales (1)](https://content.squarewheelgroup.com/blog/topic/sales)
- [Social Media (1)](https://content.squarewheelgroup.com/blog/topic/social-media)
- [Strategy (1)](https://content.squarewheelgroup.com/blog/topic/strategy)
- [Twitter (1)](https://content.squarewheelgroup.com/blog/topic/twitter)
- [sales automation (1)](https://content.squarewheelgroup.com/blog/topic/sales-automation)
- [sales strategy (1)](https://content.squarewheelgroup.com/blog/topic/sales-strategy)

see all

- [Home](http://squarewheelgroup.com/)
- [About](http://squarewheelgroup.com/about/)
- [Blog](https://content.squarewheelgroup.com/blog)
- [Resources](https://content.squarewheelgroup.com/resources)
- [Contact](http://squarewheelgroup.com/contact/)

**eBooks** [How To Attract Customers With Facebook](https://content.squarewheelgroup.com/resources/how-to-attract-customers-with-facebook) [How I Gained 663 Followers in 14 Days](https://content.squarewheelgroup.com/resources/how-i-gained-663-followers-in-14-days-ebook) [Using Social Media for Prospecting](https://content.squarewheelgroup.com/resources/using-social-media-for-prospecting-workbook) [Our 30 Greatest Digital Marketing Tips, Tricks & Hacks](https://content.squarewheelgroup.com/resources/30-digital-marketing-tips)

<https://www.facebook.com/squarewheelgroup> <https://www.linkedin.com/company/squarewheel> <https://twitter.com/sqwheel>

[©SquareWheel Group 2017](http://squarewheelgroup.com/) [Privacy Policy](http://squarewheelgroup.com/privacy-policy) [Sitemap](http://squarewheelgroup.com/sitemap_index.xml) [Terms & Conditions](http://squarewheelgroup.com/terms-conditions)

\[fa icon="chevron-up"\]