Facebook; everyone you know uses it. But how do you get fans for your business' page? Or, better yet, how do you create meaningful engagement and find customers? The first half of this eBook focuses on revisiting the basics to make sure your page, goals and intentions are all well defined. Then we'll focus on the tactics and strategies you need to build a presence you can be proud of.

• What you can expect from organic posting versus what requires paid campaigns
• How to craft different types of posts to drive different outcomes
• When to post something about your company and when to post something fromyour company. And what's the difference.