C - Connection
Do you want to know the surefire way to stand out in today’s information overloaded world?
To grab the attention of your audience who have a worse attention span than a goldfish? (Goldfish have 9, humans have 8 now)
Have you heard of the home renting company Airbnb? What about the file hosting service Dropbox? Both of these companies are huge now, but back in 2007, it was a different story. Airbnb and Dropbox were simply startups trying to grow their brand and gain momentum. Once they discovered growth hacking, they set themselves apart from other startups and gained customers rapidly. Now, they’re some of the most well-known companies in their respective spaces.
It seems like we hear it everywhere we go online as marketers: It’s all about growth.
In an increasingly competitive business world, paid and organic marketing work hand-in-hand to help businesses attract new customers and increase conversions.
We hear it all of the time from startups, SMBs, and leaders at high-growth companies. And it usually goes something like this:
In this post I'll share 15 tried and true tactics to get your content in front of more people. This will help you build traffic, build your subscriber base, drive more engagement, and should help you get more leads by filling the top of the funnel.
There is no such thing as a decision maker, and any sales strategy built on reaching or closing that mystical figure is doomed to fail. That might seem a little strong coming out of the gate but stick with me on this.
12 Great Strategies & Ideas You Can Use Too
As a partner at a new and growing agency I’ve long known that I need to strengthen my Twitter game, big time. The truth is, I’ve always loved Twitter but I’ve never made the time for it. I really enjoy the connections you make with strangers and that those sparks can quickly grow into meaningful conversation over shared interests.
Sometime in March of 2015 I was sitting at my desk in an absolutely manic state. Our sales and marketing team (which I was a big part of) had invested a good amount of time and energy in an outbound marketing effort that produced underwhelming results. We were in the midst of moving from an events and cold-calling strategy to an automated digital marketing machine and we were
Marketing as a profession and industry is at a crossroads. I read an article just last week actually asking the question, “Is Marketing Strategy dead?” It was hard to fathom. Upon deeper reflection, it’s understandable. The amount of “noise” we encounter every day makes it seem as if everyone is trying to tell their story, send their message or sell their product by throwing everything against the wall and seeing what sticks. Clarity and differentiation is hard to come by. Cutting through the noise is more difficult everyday, as content proliferates and our attention is sought after in so many different ways.