Marketing as a profession and industry is at a crossroads. I read an article just last week actually asking the question, “Is Marketing Strategy dead?” It was hard to fathom. Upon deeper reflection, it’s understandable. The amount of “noise” we encounter every day makes it seem as if everyone is trying to tell their story, send their message or sell their product by throwing everything against the wall and seeing what sticks. Clarity and differentiation is hard to come by. Cutting through the noise is more difficult everyday, as content proliferates and our attention is sought after in so many different ways.
The irony here is that we are living in an era of unprecedented innovation and change. People and companies are doing amazing things on a daily basis and yet the way we market these ideas is still evolving and trying to keep pace. It’s time for marketing to evolve. It’s time to #MarketDifferent.
#MarketDifferent is an approach to marketing that means marketing is more than just about to “be on-line” or to be “active in social media.” To #MarketDifferent, you must apply state-of-the-art techniques but also understand that more traditional forms of marketing are not only still relevant, but they must be part of any marketing program that wants to produce results. Most importantly, to #MarketDifferent you must employ data and analytics in ALL of your marketing channels to ensure that you are hitting the mark.
Marketing is now an immersive journey that we take with our clients. Our new company, SquareWheel, is here to guide you. Our blog, The Wheelhouse, is where we hope to have a vibrant exchange of ideas and to showcase those who embody the idea of #MarketDifferent. We look forward to connecting with you and your business.